LinkedIn for Business

Is This for You?

This course has been designed for those who wish to learn how to use LinkedIn to promote their business or personal profile.

Particularly suitable for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers, entrepreneurs, and those involved in PR, event management, and promotion.

Award and Associated Qualifications

cpd

Awarded 11 CPD points upon successful completion

About This Course

This course will bring you up to speed in using LinkedIn in a business context, whether as an individual or as a company.

The course takes you through setting up your LinkedIn profile and guides you through how to get the most out of the platform, helping you capitalise on the millions of contacts within arm’s reach.

Course Content

Module 1 – LinkedIn Basics – What and Why?

Module 2 – Creating an Individual Profile

Module 3 – Using LinkedIn as an Individual

Module 4 – Company Profile, Measuring Success, and Best Practices

You’ll learn how to:

• Set up your personal profile with key information

• Choose the most appropriate LinkedIn account

• Use keywords so your skills / services get noticed

• Know LinkedIn etiquette / best practices

• Research with targeted keyword searches

• Set up a company profile and learn how to use it

• Interact in groups and gain business intelligence

• Publish content on LinkedIn

• Use LinkedIn advertising to promote key posts

• Measure your activity to evaluate success

Download Course Packet

"*" indicates required fields

Accept*
Hidden
Hidden
Hidden
This field is for validation purposes and should be left unchanged.

Related Courses

Social Media Courses

Social Media for Business Diploma

This diploma covers how best to use all key social media platforms such as Facebook and LinkedIn from a businesses perspective. You’ll look at strategy,…

Social Media Courses

Facebook for Business

Learn how to use Facebook to promote and market your organisation. This course looks at how businesses can maximise their social media presence on this…