This course provides an overview of using Public Relations (PR) in today’s world, incorporating press and social media releases, measuring the success of a PR campaign, and much more.
Start DateFlexible
Study TypeIn centre, online, or a combination
Training TypeCourse
Duration 1 hour
In this course, you’ll learn the fundamentals of modern PR, including new research and marketing methods, how to create and maintain relationships with influencers, and how to react to negative news stories.
You’ll also learn how to build and monitor a successful PR campaign.
Public relations (PR) has always been a balance of persuasion, information, and communication. The rise of social media and lightning-fast news cycles requires that modern public relation professionals engage more with their audiences and build and maintain relationships.
There are two modules in the course:
Module 1 – Strategies for the modern Public Relations Professional, including how to build relationships with influencers, how to handle a PR crisis effectively, the characteristics of a successful PR plan, and more
Module 2 – Writing Skills for Public Relations, including identifying the characteristics of a compelling key message, best practices for distributing a press release, and identifying key characteristics of quality social media releases
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This course will teach you strategies to work effectively with modern PR tools.
There are no pre-requisites required for this course.
Wherever possible our training is tailored to your needs. The cost of our training programmes depend on the course(s) you choose and varies according to duration and breadth. Rest assured we have a number of payment options available to ensure the cost of training is affordable and can be worked alongside your other financial commitments. Common ways people fund their training include: –
Requesting funding from your employers needn’t be a daunting task. Many employers support and encourage their employees with their professional development and consider it a worthwhile investment to fund any training required.
What we can help with:
There may be the opportunity to apply for funded grants that can help towards the cost of training. These include the Skills Development Scotland ITAs and the ReAct programme in Wales. All schemes will have different terms and conditions that will need to be met in order to qualify for a grant and these are managed by each individual centre.
We’d recommend you speak to a Course Advisor in your local centre to find out whether they are registered to offer any such schemes and discuss your requirements further.
* Terms and Conditions apply. Speak to a Course Advisor for full information on the options available to you.
This course is ideal for anyone who participates in activities designed to promote their organisation’s brand and grow its audience.
We offer a range of training packages in a range of subject areas and can offer blended learning opportunities to best meet your needs.
Our courses are practical in nature and focus on a single subject and can last anywhere from a few hours to a few days.
Diplomas are designed to give you a complete skillset mapped to a specific career path and contain a number of core and elective courses.
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